New capabilities in the RollWorks Identification Solution include predictive machine learning technology that provides recommendations and enables precise prioritization of target account lists. San Francisco: RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists (TALs). The new functionality in the RollWorks Account-Based Platform uses a predictive machine learning model that ranks accounts within a TAL based on firmographic and technographic fit characteristics. Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it.